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Mastering your Airbnb listing: 9 tips for maximising your properties potential

Updated: Jul 18, 2023

creating an Airbnb listing
Master your airbnb listing

To master your Airbnb listing and attract the right guests, effective strategies are essential. In this post, we'll explore nine valuable tips that will help you showcase your property and optimize your Airbnb listing.

1. Create an irresistible listing

Envisioning themselves in your property is crucial for guests to book. Create a listing that makes guests feel at home and highlights what sets your property apart. Create a captivating title, describe key features, and use high-quality photos with engaging captions.

2. Highlight local attractions

Your property is not just about the space; it's also about the surrounding area. Include photos of nearby attractions and explain why your Airbnb provides the best access to those amenities. Enhance the guest experience by offering beach towels, chairs, guidebooks etc.

3. Cater to multiple seasons

Ensure your listing appeals to guests throughout the year. Emphasize how your property is perfect for different seasons, mentioning nearby activities for summer and winter. Show potential guests the versatility and value of your boutique rental. Most importantly, optimize the listing early enough to showcase for the upcoming season.

4. Stay current with guest trends

Keep up with changing guest priorities, such as wifi, pet-friendly options, well-equipped kitchens, and laundry facilities. Communicate these amenities clearly in your listing to attract the right audience and align with guest expectations.

5. Establish clear and specific house rules

Clear and comprehensive house rules protect you as a host. AirCover only get’s activated if you list house rules clearly and show that guests broke them. Brainstorm potential scenarios that could result in issues and detail them in your house rules (parking, noise complaints, excessive cleaning etc) Ensure guests agree to cover any additional costs and provide a 72-hour payment timeframe.

6. Additional fees

Additional fees are tricky because Airbnb is disclosing everything up front to the guest. If you can include the cleaning fee in your nightly price, there are no extras that guests are shown. Remember to take into account the common issues like stained sheets, minor damages, or excessive cleaning. If the property is smaller (1-2 bedrooms) you could get away with hiding the cost in your price. If it’s a larger property, include a cleaning fee extra. It is essential to add a pet fee if you are pet friendly!

7. Adjust minimum stay requirements

Optimize your profitability by increasing minimum stay requirements strategically. Implement a two-night minimum for weekends to deter party bookings and maintain property integrity. Set higher nightly minimums for holidays to avoid back-to-back bookings on those days.

8. Respond effectively to negative reviews

How you react and respond to a Negative review is what counts: not that actual review. Respond to all reviews professionally, showing potential guests your attentiveness and responsiveness. Address concerns constructively and offer solutions to demonstrate your commitment to guest satisfaction.

9. Do not rely on automated pricing tools

While pricing tools can be helpful, relying solely on them may cost you potential revenue. Take the time to understand pricing dynamics and set your nightly rate accordingly. Don't underestimate the value of a well-calculated pricing strategy. Many dynamic pricing tools don’t take South African holidays and special events into consideration so it’s always good to practice a hybrid strategy.

With these strategies in place, you'll attract the right guests and enhance the success of your rental. For more information or to take the stress out of managing your property, please email

Disclaimer: The tips provided in this blog post are based on general best practices and experiences but should be tailored to your specific property and market conditions.


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